I bring editorial judgment, content strategy, and systems thinking to travel and hospitality brands. Explore published work, a website-planning prototype, and an independent AI portfolio exercise.
Editorial leadership · Website planning · Selected writing · Marketing copy
PUBLISHED WORK · BLUEGREEN VACATIONS
My role: Content strategist, project manager, and writer for Power of Vacation, serving an audience of 225,000 owner families. The magazine was published three times yearly, with two issues in its final year.
I helped shape editorial concepts and content that connected destination storytelling with practical owner guidance.
Power of Vacation Magazine | 2019–2023
Content strategy, project management, and writing for multiple issues of Bluegreen Vacations’ owner magazine.
Vacation Ownership 101 | Special Issue
A comprehensive editorial guide designed to make vacation ownership clearer and more accessible to Bluegreen Vacations owners.
NASCAR Partnership Guide | 2021
An editorial concept introducing Bluegreen Vacations owners to the brand’s NASCAR partnership, culture, and fan experience.
BLUEGREEN VACATIONS · 2017 WEBSITE PROTOTYPE · NOT PUBLICLY LAUNCHED
Project: Online Travel Guide
Position: Copywriter
Project contribution: Content strategy and website planning, working directly with a creative director
I planned how an entire travel-content website would be organized: what visitors would find, how content would be grouped, and how navigation would connect the experience. I defined the content hierarchy and categories, working directly with a creative director to translate the strategy into a prototype.
Audience and purpose. Help travelers explore destinations and find useful guidance on dining, shopping, and activities.
Site structure and navigation. Define the content hierarchy and destination categories so visitors could browse by place or interest. The prototype brings together experiences, inspiration, and travel guides.
Planning across pages. The nine-page PDF shows the proposed homepage, featured-article listings, and archive views, making the relationship between content organization and page design visible.
What this demonstrates: Website planning, information architecture, content categorization, and collaboration with design.
Explore the website prototype · 9-page PDF
INDEPENDENT PORTFOLIO EXERCISE
A proposed model for turning a public travel guide into reusable content for web, email, search, and AI-assisted experiences. The five-page case study covers content structure, ownership, and human review.
What this demonstrates: Content modeling, taxonomy, editorial governance, and AI-assisted workflow design.
Based on a publicly available Hilton Grand Vacations Getaway Guide article. Internal workflows, business data, dashboards, performance metrics, and proprietary systems are excluded or generalized. No implementation results are claimed.
Feature writing and editorial concepts created for Power of Vacation magazine, combining destination storytelling, audience insight, and practical travel inspiration.
Strategy & Contribution
Power of Vacation, Issue 2, 2021
A personality-driven editorial concept helping readers connect their travel preferences with new vacation possibilities.
Feature Writing
Power of Vacation, Issue 1, 2020
A human-centered exploration of the emotional and personal value of travel.
Feature Writing
Power of Vacation, Issue 1, 2020
A destination story exploring Chicago through its architecture, history, and distinctive sense of place.
Strategy & Writing
Power of Vacation, Issue 1, 2023
A curated guide to the experiences and character that make Vail a memorable destination.
Audience-focused copy created across print and promotional formats, balancing clear business goals with engaging, human-centered messaging.
NAS102287_Maintenance-Fees-placemat-Final.pdfInfographic copy that turns maintenance spending and property improvements into clear owner-facing information.
OWR062330_BVC Points-Postcards_C4.pdfDirect-mail copy encouraging owners to use their available Points, with a clear booking call to action.
Surprises Travel Insurance bluegreen 2023no2.pdfMagazine advertorial copy translating protection-plan features into practical travel scenarios.
RNT011601_SHN-RackCard_F1.pdfBrochure copy introducing resort accommodations and amenities to couples and wedding guests.
Scriptwriting for customer-facing videos that translate brand messages and program information into clear, conversational stories.
Brand Video Script
An introductory script designed to welcome viewers, establish the program’s purpose, and create enthusiasm for the experiences ahead.
Explainer Video Script
An audience-friendly script developed to communicate owner benefits clearly and make detailed information easier to understand.
Selected essays on creativity, communication, and human judgment.
Motown, AI and the Soul of a Copywriter
Creating Human-Centered Content
Mastering AI Customization
Looking for an editorial leader who brings writing, content strategy, and practical AI thinking together? Explore my approach or connect with me on LinkedIn.