Selected Work
Embedded Files
A selection of writing, editorial strategy, and AI-enabled content projects spanning travel, hospitality, and brand marketing. Each reflects my approach to combining creative storytelling, audience insight, and thoughtful content systems.
Editorial Strategy and Magazine Content
Editorial Strategy and Magazine Content
As content strategist, project manager, and writer for Bluegreen Vacations’ Power of Vacation magazine, I helped shape editorial concepts and content published twice yearly for 225,000 owner families.
Power of Vacation Magazine | 2019–2023
Content strategy, project management, and writing for multiple issues of Bluegreen Vacations’ owner magazine.
Vacation Ownership 101 | Special Issue
A comprehensive editorial guide designed to make vacation ownership clearer and more accessible to Bluegreen Vacations owners.
NASCAR Partnership Guide | 2021
An editorial concept introducing Bluegreen Vacations owners to the brand’s NASCAR partnership, culture, and fan experience.
AI, Creativity & Content Strategy
Essays exploring how AI can strengthen writing, communication, and creative thinking—while keeping human perspective at the center of the work.
Mastering AI Customization
Building Communication Skills with AI
AI's Transformative Learning Wave
Motown, AI and the Soul of a Copywriter
Creating Human-Centered Content
Selected Editorial Writing
Selected Editorial Writing
Feature writing and editorial concepts created for Power of Vacation magazine, combining destination storytelling, audience insight, and practical travel inspiration.
What’s Your Vacation Style?
What’s Your Vacation Style?
Strategy & Contribution
Power of Vacation, Issue 2, 2021
A personality-driven editorial concept helping readers connect their travel preferences with new vacation possibilities.
Can Vacations Transform Your Life?
Can Vacations Transform Your Life?
Feature Writing
Power of Vacation, Issue 1, 2020
A human-centered exploration of the emotional and personal value of travel.
Chicago Architecture: One Story at a Time
Chicago Architecture: One Story at a Time
Feature Writing
Power of Vacation, Issue 1, 2020
A destination story exploring Chicago through its architecture, history, and distinctive sense of place.
The Best of Vail, Colorado
The Best of Vail, Colorado
Strategy & Writing
Power of Vacation, Issue 1, 2023
A curated guide to the experiences and character that make Vail a memorable destination.
Brand & Marketing Copy
Brand & Marketing Copy
Audience-focused copy created across print and promotional formats, balancing clear business goals with engaging, human-centered messaging.
NAS102287_Maintenance-Fees-placemat-Final.pdfResort Renovations Infographic
OWR062330_BVC Points-Postcards_C4.pdfDirect Mail Postcards
Surprises Travel Insurance bluegreen 2023no2.pdfAdvertorial
RNT011601_SHN-RackCard_F1.pdfBrochures
OWR041873_Platinum_Booklet_F2.pdfBooklets
MKT031756_Choice_Incentive_Brochure_F1.pdfAdvertorial
Eilan Brief Intro POV3 2018.pdfMagazine Advertorial
RMA031819_Poster_18X24_I4.pdfInfographic
Placemats
Travel Services Promotional
Video & Scriptwriting
Scriptwriting for customer-facing videos that translate brand messages and program information into clear, conversational stories.
Owner Adventures Introduction
Owner Adventures Introduction
Brand Video Script
An introductory script designed to welcome viewers, establish the program’s purpose, and create enthusiasm for the experiences ahead.
Owner Benefits
Owner Benefits
Explainer Video Script
An audience-friendly script developed to communicate owner benefits clearly and make detailed information easier to understand.
Online Travel Guide | Content Strategy
Online Travel Guide | Content Strategy
Concept prototype — not publicly launched
Present bv-blog_lp.pdfRole: Content Strategist and Project Lead
I developed the data-informed content strategy and information architecture for a comprehensive travel guide covering dining, shopping, attractions, and things to do across Bluegreen Vacations destinations.
Working closely with a designer, I helped define the content hierarchy, page structure, navigation, and destination categories—making it easier for travelers to discover relevant experiences and plan their vacations.
Key Contributions
Data-informed topic and content planning
Information architecture and navigation
Cross-functional collaboration with design
Destination taxonomy and content organization
User-centered travel content strategy
Let’s create work that connects.
Let’s create work that connects.
Looking for a writer and editorial leader who brings creative thinking, content strategy, and practical AI expertise together? Explore my background or start a conversation on LinkedIn.
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