resume, dmcconnell
resume, dmcconnell
copy.innovator@gmail.com
copy.innovator@gmail.com
Manager Content Strategy with AI
Dynamic and innovative Content Strategist and Magazine Editor with extensive experience in marketing communications and data management. Adept at leveraging data analysis and content writing skills to effectively convey marketing concepts at all organizational levels.
Recognized for exceptional writing and editing capabilities, and proficient in visual design. Proven leader in team development, adept at fostering collaboration and guiding teams to success.
Skills
Content Strategy and Development
Magazine Editing and Management
Marketing Communications Expertise
Advanced Data Analysis and Interpretation
Team Leadership and Personnel Development
AI Tools
ChatGPT, Perplexity, Claude, Gemini
Content Strategist, Editor
Bluegreen Vacations, 2015-Present
Spearheaded the team leading content and editorial strategy for a triannual magazine, reaching over 225,000 travelers and vacation families.
Innovated and executed article concepts, overseeing the writing and editing of a diverse range of editorial, educational, and advertorial content.
Managed project end-to-end, ensuring timely and quality publications.
Developed engaging, benefit-driven marketing content for various channels including email, landing pages, brochures, pay-per-click, and digital advertising.
Pioneered a research-backed corporate blog content strategy, overseeing research, content curation, writing, and editing.
Implemented Google PPC strategies, achieving a 44% reduction in marketing costs through strategic content creation and data-driven refinement.
Marketing Data Manager,
Bluegreen Vacations, 2006-2015
Established and trained a data management team, nurturing the growth of 11 staff members, including an assistant manager.
Managed a team responsible for handling over 5.2 million leads annually, focusing on list generation, segmentation, and targeted sales lead generation.
Developed and enforced rigorous verification and reconciliation practices for payroll data processing.
Collaborated on the creation and implementation of a social media plan, laying the foundation for the company's social media and blogging presence.
Database Analyst and Developer,
Choicepoint (LexisNexis), 2000-2006
An integral member of the Research and Development team, contributing to IBM’s entity analytics solutions for various high-profile projects including US Customs and Border Patrol and Hurricane Katrina relief efforts.
Conducted exhaustive quality assurance and data analysis on extensive datasets spanning two decades.
Designed and implemented specialized methods for data access, cleaning, and loading.
Devised processes for entity matching to address and mitigate fraud.
Previous Positions
IT Business Analyst, Diamond Resorts, Orlando, FL, 1999-2001
IT Training Coordinator, Sunterra/Diamond Resorts, 1998-1999
Education
Oracle Database Administrator
Certified expertise in Oracle Database Administration, demonstrating advanced skills in database management and optimization.
Content Marketing from HubSpot Academy
Certification in crafting appealing, share-worthy content that captivates your audience and drives conversions.
Marketing AI Institute Piloting AI for Marketers Series Certification
Accreditation in applying artificial intelligence in marketing strategies, emphasizing data-driven decision-making and technological integration.
Artificial Intelligence for Marketing
Certified knowledge in the use of artificial intelligence tools and techniques within the marketing domain, focusing on innovative strategies and solutions.
Responsible AI: Principles and Practical Applications
Certification in ethical and responsible applications of AI, ensuring adherence to best practices and ethical standards in AI deployments.
Google AdWords, Google Analytics
Certified proficiency in Google AdWords and Google Analytics, showcasing skills in digital advertising, campaign management, and online marketing strategies.