Led data-based content strategy and worked with the designer to plan all elements of a comprehensive concept travel blog highlighting Dining, Shopping, Things to Do, and Attractions at Destinations around the country.

In the digital marketing world, the vacation market has reached saturation, with the majority of competitors offering vacations by destination. Many of those competitors offer not only domestic but international travel at hundreds of resorts. Rather than compete only within that sphere, the content group’s challenge is to position Bluegreen as an online authority on the activities and outdoor experiences relevant to Bluegreen destinations. The goal is to increase our online visibility to attract and capture prospects whose primary vacation search is by experience in addition to destination.