Bluegreen Vacations Online Travel Guide
Case Study

Led data-based content strategy and worked with the designer to plan all elements of a comprehensive concept travel blog highlighting Dining, Shopping, Things to Do, and Attractions at Destinations around the country.

In the digital marketing world, the vacation market has reached saturation, with the majority of competitors offering vacations by destination. Many of those competitors offer not only domestic but international travel at hundreds of resorts. Rather than compete only within that sphere, the content group’s challenge is to position Bluegreen as an online authority on the activities and outdoor experiences relevant to Bluegreen destinations. The goal is to increase our online visibility to attract and capture prospects whose primary vacation search is by experience in addition to destination.

Strategy and Planning Docs

Content Strategy Map

Data and Research

BV Content Strategy Proposal 2017 Final.docx

Initial strategy proposal

BV Blog Chart v2.pptx

Map of navigation and content topics

Present_BV Travel Guide - DVM Overview.pptx

Plan Overview

Design Concept

Present bv-blog_lp.pdf

welcome page

activities by interest


features list

full article archive


sightseeing by interest


travel guides by destination

destination guide

destination full article