I help teams create stronger content and build the processes that make it easier to deliver. My experience connects editorial strategy, team leadership, website planning, and AI-assisted workflows.
Led editorial content for Power of Vacation
Owned magazine strategy, issue themes, and editorial delivery for an audience of 225,000 owner families.
Led the team that grew a user-generated content program from 5 to 20 active blog contributors
Built the recruiting process and contributed to publication of 107 articles within a year, including clearing a 64-article backlog in six weeks.
Built an end-to-end content workflow system in Airtable
Created a system now used by three teams, integrating AI assistants and Copilot agents to support submissions, content analysis, and repurposing opportunities—with human editorial oversight.
Explore my portfolio · View my résumé · Email me
At Bluegreen Vacations and Hilton Grand Vacations, I’ve led travel storytelling, developed writers and contributors, and built editorial systems that help teams deliver consistent work. Explore examples of magazine leadership, content operations, and human-led AI below.
“She was critical in scaling our team’s social proof content engine and our AI initiative … Beyond those key initiatives, Delma brings a rich data and tech background and serious writing chops.”
— Meagan H.
Content & Creative Leader · Former direct manager
Excerpt from a LinkedIn recommendation · September 29, 2026
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