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I’m Delma McConnell, a content operations and editorial leader exploring how human judgment, intelligent systems, and AI-enabled workflows can help teams produce stronger work.
A POINT OF VIEW
AI doesn't make editorial judgment less important. It raises the stakes for the people designing the systems, asking the questions, and deciding what deserves to be published.
AI doesn't make editorial judgment less important. It raises the stakes for the people designing the systems, asking the questions, and deciding what deserves to be published.
1000+ Articles organized and managed
43% faster AI-assisted article processing
4× Growth in active contributors
720K+ HGV Member families reached
SELECTED WORK
Editorial instincts. Systems thinking.
Editorial instincts. Systems thinking.
I’ve led travel-magazine storytelling for 225K readers at Bluegreen and web content reaching 720K+ Member families at Hilton Grand Vacations—while building editorial systems and AI-enabled workflows that make ambitious programs easier to run.
Magazine editorial leadership
Magazine editorial leadership
Led travel storytelling for 225K print magaine readers and a 720K+ Member web audience .
Content operations at scale
Content operations at scale
Built connected systems to organize 1000+ articles and grow active contributors 4×.
Human-led AI workflows
Human-led AI workflows
Reduced article processing time by 43% while preserving editorial judgment and quality.
“Delma combines research, data insights, and creative storytelling to connect with audiences in meaningful ways.”
— Dean, Creative Director
“Delma embraces new challenges with a thoughtful, calm approach that makes her a valued collaborator.”
— Jayne, Digital Literacies Expert
KEEP THE CONVERSATION GOING
I share practical ideas about content leadership, editorial systems, and AI on LinkedIn. Have a project or role in mind? Let’s talk.
I share practical ideas about content leadership, editorial systems, and AI on LinkedIn. Have a project or role in mind? Let’s talk.
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